Job Title: BUSINESS INTELLIGENCE .AND. RESEARCH MANAGER
Reporting to: Head of Marketing
Duties and responsibilities
• To develop the strategy, marketing plan and budget in collaboration with the Segments, Brand and Product Development Sections
• To develop business cases for marketing projects (product and service; promotions] in line with company expectations and meeting the relevant regulatory requirements
• To undertake competitive analysis to ensure effective strategic response to competitor activity in the market
• To monitor and analyse data from the IN, Billing & the Switch for consistency and recommending any corrective action where necessary
• To manage continuous research projects like quarterly brand tracking, quarterly customer satisfaction index research, retail audit studies and ad-hoc research projects
• To analyse relevant factors such as pricing, cost, technology and competitive offering so as to aid in strategic decision making
• To develop pricing simulations and models and appropriately select and justify various pricing scenarios to ensure market share growth
• To analyse and justify promotional effectiveness
• To present weekly, monthly and annual reports related to the marketing business performance
• Design simulation models to ensure that a competitive edge is maintained. This involves manipulating data with different scenarios for a given market strategy with the underlying principle of minimizing revenue cannibalization
• As custodian of the company’s price tariff plans, carry out all the pricing of the services and products offered to the customer, ensure that the tariff plans offered are both competitive and attractive to Uganda telecom customers without compromising on the company’s set targets and hence revenues
• Participate in the design and implementation of market intelligence research and analytical projects that help management fulfill strategic business operations and drive increased conversion & retention at targeted areas of the lifecycle funnel
• Provide analytical support to the department, analyzing weekly, monthly, yearly and ad hoc subscriber and marketing campaign data
Requirement:
Applicants must have
• B.A. in Business, Economics, or Statistics or Marketing/Commerce
• A minimum of four years’ experience as a market analyst in a sub-multi-product commercial enterprise of which 2 years should preferably be experience in developing price stimulation models in a busy, fast posed multi Product Company.
• 3-4 years’ experience in market research, strategic insights, analytics, pricing
• Strong Excel and Power point skills a must
The successful candidates will demonstrate:
• Ability to lead strategy and decision-making processes through use of analytical statistics to create and deliver shareholder value based on UTL’s core competence.
• Analytical thinker who can recognise trends and opportunities and plan/execute action to exploit business opportunities.
• Utmost professional integrity
• Dependability 8- Professionalism, with the ability to keep deadlines and present facts truthfully and correctly.
How to apply:
Applications from suitably qualified candidates should be submitted to:
The Chief Human Resource & Administration
Officer
Uganda Telecom
Rwenzori Courts
P.OBox7171
Kampala.
Or recruitment@utl.co.ug
Closing Date: 21st June 2012 at 17.00hrs, Only short listed candidates will be contacted.
Deadline: 21st june 2012
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