Job Description (Duties):
To develop, establish and maintain marketing, Communication, CSR and PR strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Tasks and Responsibilities:
Manage and coordinate all marketing, advertising and promotional staff and activities
Conduct market research to determine market requirements for existing and future products
Analysis of customer research, current market conditions and competitor information
Develop and implement marketing plans and projects for new and existing products
Manage the productivity of the marketing plans and projects
Monitor, review and report on all marketing activity and results
Determine and manage the marketing budget.
Deliver marketing activity within agreed budget.
Develop pricing strategy.
Liaison with media and advertising.
Expansion of Service Delivery Outlets.
Provide significant and strategic input in the development and implementation of channel expansion strategy.
Develop new service delivery channels to ensure that the bank attains its growth objectives.
Manage business relationships with key supplies to ensure that services/products procured meet the quality and brand standards and cost effectiveness.
Strategic Marketing & Communications.
Responsible for the overall management of marketing, advertising, promotions, database, marketing, market research and new product development.
Build and lead the marketing team to successfully formulate and execute corporate marketing strategies in line with the vision of the bank.
Develop and execute product marketing strategies for launching, growing and sustaining the new or repackaged products.
Conduct market research and explore critical marketing opportunities, partnerships, strategic alliances etc.
Integrate marketing with business to ensure maximization of marketing efforts and business goals.
Manage and be accountable for corporate sponsorships, marketing budgets, timelines and results.
PR & CSR Activities;
Establish and maintain cooperative relationships with internal and external audiences.
Plan and direct development and informational programs to maintain favorable public and stakeholder perception of banks accomplishments and agenda.
Manage all bank launches and promotional activities.
Study objectives, promotional policies and needs of the bank to develop public relations strategies will influence public opinion or promote ideas, products and services.
Develop in country CSR strategies and implement the same.
Coordinate CSR activities with KCB Foundation management.
Business or marketing-related degree or equivalent professional qualification.
Experience in all aspects of developing and maintaining marketing strategies.
Technical marketing skills.
Proven experience in customer and market research.
Relevant product and industry knowledge.
Experience with relevant software applications.
Excellent written and verbal communication skills.
Organization and planning.
Problem analysis and problem-solving.
Formal presentation skills.
How to Apply:
If interested, please submit in person a typed up-to-date CV and application letter with copies of your academic papers
NFT Consult - Uganda
Kisozi Complex, Plot 6/8 Kyaggwe Road, Nakasero
Tel: +256 0414237904 / 24 , 0312266904
If applying online, please send an email to email@example.com.
Attach your CV and application letter ONLY, please merge them into ONE file in MS word or PDF format.
DO NOT attach scanned academic papers or documents when applying online.