12:20 AM
Harriet
Job Title : Customer Relationship Representative
AutoReqId 32587BR
Function Sales
Type of Job Full Time - Exempt
Country Uganda
External Job Description
Job Title: Customer Relationship Representative (CRR)
Level: Level 6 (a)
Reports To: Area Business Partner
Context/Scope:
EABL operates within a multi cultural, multi national, multi currency environment. EABL comprises four business units: UBL, EAML, CGI and KBL. UBL is further categorised into Demand and Supply. The Supply business is involved in production of beer and spirits. The Demand business is involved in marketing and pushing the product to consumers.
This role is located within the Demand Sales business. The CRR role will be critical to the overall UBL short, medium and long-term strategy in developing and driving our trade strategy and operational excellence within retail outlets and distributors. The jobholder is expected to have a high ability to build and develop trade relationships with outlet owners and staff / customers with high levels of respect/contact required.
The jobholder works closely with the Area Business Partner and Head of Sales. This position is field based and the job holder is expected to manage 400 outlets achieving Quality, Distribution, Visibility, Pricing and Promotion.
Dimensions
Financial:
Area operations budget
Equipment: Company Vehicle
Promotion implementation expenditure within budget
Market Complexity:
EABL (U) demand has 54% volume share of beer market. EABL (U) demand is the No.1 FMCG Company in Uganda and also markets IDU brands. EABL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Ugandan alcohol market is key to EABL’s delivery of both volume growth and market share.
Market situation is changing rapidly due to the economic situation, declining disposable incomes and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated. This requires proactive selling to maximise company market share. Trade is evolving and being more sophisticated especially at retail level.
Leadership Responsibilities:
The job holder is required to ensure optimum brand visibility and maximized sales through close liaison with ABP, minimise the effects of all competitor brands within ethical guideline, report key field information to ABP and agree follow up plans, administer workload as directed and operate efficiently in management of time and budgets.
Purpose of Role:
To positively influence sales of UBL brands by regular contact, networking and motivation in allocated retail accounts and to operate a one portfolio UBL brand approach for both beer and spirits.
TOP 3-5
Accountabilities • To understand each element of the outlets and UBL business plans and strategy for their implementation.
• Achieve sales volume, objectives, rate of Sale driver standards in retail trade QDVPP and UBL sales force effectiveness standards in distributor sales crews.
• To ensure distributor coverage and call frequency targets are achieved
• To support the development of selling skills within external merchandiser sales crews and develop merchandiser crews and retailers staff to achieve QDVPP standards without having to do it yourself.
• Develop brand-building activities for the outlet to implement, run retail promotion activities to plan and run UBL promotional activities in outlet.
• Ensure compliance with safety requirements at the work environment.
Qualifications and Experience Required: Qualifications
• A business related degree or equivalent
Experience
• At least 2 years experience in a similar role.
Barriers to Success in Role (Optional):
How to Apply:
https://sjobs.brassring.com/1033/ASP/TG/cim_searchresults.asp?ref=52820123258&SID=^9P28PgfxkEQg21zBBzoxE65Kyal1x05v7eeR1BbAn2xTsiroZ1PzzdEfkc_slp_rhc_4awwX
Deadline: 8th June 2012
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